Sony Alpha
LOCATION: New York | CLIENT: Sony | AGENCY: Big Spaceship
The Event:
A photo experience to showcase the new Alpha A7 at Sony Square NYC.
The Solutions:
Three free-standing zones to showcase the ability for a camera to focus the camera in low light, through materials, and through color differentiation. Working with the creative team at Big Spaceship we produced the structures and custom lighting solutions within two weeks.
The Takeaway:
From rendering to reality the project was conceived and delivered on time and in the budget to the chagrin of professional and amateur photographers galore.
