Samsung: Galaxy Note II Launch
LOCATION: FARLEY POST OFFICE | CLIENT: SAMSUNG | AGENCY: MAGNETIC COLLABORATIVE
A pop up Samsung launch event in the empty parking lot and loading dock of the Farley Post Office.
With a two day build out and one day tear down the entire floor space was upgraded to encompass the press and public activation. Bars, passed aps, technology walls and a high tech Kanye West concert experience
The Take Away
The production started the trend at Farley and since then the entire space is being utilized as an event space. A huge success for Samsung as well.