REEBOK CLASSICS IN THE COURTYARD

 
 
 

LOCATION: NEW ORLEANS  |  CLIENT: REEBOK  |  AGENCY: EXPOSURE COMMUNICATIONS

The Event
For Basketball week in New Orleans we created the first pop-up sneaker customization on Bourbon street with a full concert inside a private courtyard.

The Solutions
We used two second line bands combined with BAs and a branded step van to get the word out in the days before. We took over a bourbon street event space and retrofitted it with wall to wall speakers, lighting and a museum of Reebok classic sneakers.

The Takeaway
The press enjoyed a cocktail service and a balcony view of the action as Curren$y, Teyana Taylor, Cam’ron performed.