OLD NAVY FASHION WEEK

 
 

LOCATION: BRYANT PARK  |  CLIENT: OLD NAVY  |  AGENCY: STUART WEISSMAN PRODUCTIONS


The Event
An Old Navy Fashion show with a “Runway for all”.

The Solutions
On a custom stage in the shape of a pair of pant legs in the heart of NYC’s Bryant Park, the public was invited to strut their stuff on this one of a kind inclusive fashion event. Recalling the target demographic from the hay days of the Old Navy Brand, the event was hosted by Jenny McCarthy and featured a concert by the Backstreet Boys.

The Takeaway
Free pairs of jeans were distributed to willing participants backstage allowing them to showcase their inner runway model for all to see.