NBC best feb ever
LOCATION: NEw york | CLIENT: nbc | AGENCY:Clamor
To celebrate the fact that NBC hosted both the Winter Olympics and the Super bowl we created a surprise box with a custom digital countdown clock filled with entertainment. One large structure was assembled overnight in Rockefeller Plaza and a smaller unit was built simultaneously in Philadelphia's Comcast Center.
We developed a custom mod truss structure with synchronized and motorized panel shades. LED panels on three sides were hung off the structure with redundant cabling and weather durable attachments.
Mark Ronson, DJ Jazzy Jeff (In Philadelphia), Salt-N-Pepa, and Andy Grammer all performed to live audience. Footballs were tossed, prizes were distributed, NBC's The Wall was played and it all added up to the Best Feb Ever.