LEAN CUISINE: WEIGH THIS

 
 
 

LOCATION: GRAND CENTRAL STATION  |  CLIENT: LEAN CUISINE |  AGENCIES: MRY, MAGNETIC COLLABORATIVE

The Event
As a sequel to a very touching campaign Lean Cuisine wanted to create another video supporting the power to resist the stigma and fear of the scale.

The Solutions
We created hundreds of hand painted scales based on quotes from participants. The scales which acted as signs and over the course of two days were hung along with live painted scales from participants. This project involved permitting, construction, filmmaking, live activation and all sourcing.

The Takeaway
The viral video created during the experience was widely shared and experienced by thousands passing through Grand Central Station.