HULU: Seinfeld Apartment
LOCATION: NEW YORK AND LA | CLIENT: HULU | AGENCY: MAGNETIC COLLABORATIVE
To celebrate the release of all Seinfeld episodes on Hulu we created a Fan center. It contained a replica of Jerry’s apartment, a museum and an activation space with props and mementos from the show.
Without a lot of detail from the set designers we detailed and replicated props and graphics from video stills. Locations in New York and LA were sourced and hundreds of custom Festivus poles were given away
Over 10,000 attendees per day came to see us with lines up to five hours. Articles were written in every major news agency and the set we created found a permanent home on the Sony lot.