chemistry: Netflix: Grand army
LOCATION: New York City | CLIENT: Netflix | AGENCY: chemistry
The Event
A series of billboard-sized busses decked out in old school graffiti from local masters traveling around New York City to promote Netflix’s Grand Army.
The Solutions
With a little over a week to plan and execute we recruited Tat’s Cru to start some original graffiti to go on (3) custom school buses. We worked with Chemistry to design and layout each bus and create a Covid friendly activation at Grand Army Plaza.
The Takeaway
For a long weekend, we were able to hit all of the highlights of New York with these custom creations. Fans got a quick Covid friendly meet and greet outside with the actors and (2) teasers were created for show promotion.
