DELOITTE DIGITAL SXSW
LOCATION: AUSTIN, TEXAS | CLIENT: DELOITTE | AGENCIES: MAGNETIC COLLABORATIVE
At SXSW Deloitte Digital wanted to make a dynamic technological introduction to the interactive portion of SXSW so we created an tech based event space in the heart of Austin.
An interactive music machine was custom made which allowed novices to play alongside of professionals with tactile instruments. We produced an interactive swing split a song into four instruments and played only when the kinetic motion started. A wild Kinect based overhead lighting system moved with the motion of the crowd during concerts. A geometric sculpture was painted and repainted each day as a photo op.
For three days, six concerts and thousands of attendees the music space wowed the crowds and provided the best of SXSW press Deloitte Digital was looking for.