LOCATION: DUGGAL GREENHOUSE | CLIENT: PEPSICO | AGENCY: SID LEE
A pop up concert and teen activated tasting event for Izze Soda, with a short installation and removal.
Designs and structures were implemented to divide up the space into activation and tasting areas. Specialty lighting designs, inflatables and large graphics were utilized to transform the warehouse.
5,000 teens attended the event with concerts, performances and live experiences.